Why Coca Cola Uses Ai In Vending Machines
Artificial intelligence is driving many of the digital initiatives being pushed forward in today"s industries, and Coca-Cola is using the technology khổng lồ drive its own unique purchasing experiences.
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The original Coca-Cola recipe was developed by John Pemberton as a medical solution to lớn treat his own morphine addiction. Initially branded as French Wine Coca in 1885, the non-alcoholic version, Coca-Cola, was developed the following year. Originally sold as a patent medicine, Pemberton marketed Coca-Cola with claims it could cure ailments as wide-ranging as indigestion, nerve disorders, headaches, và impotence. From there, the brvà grew exponentially - eventually dropping the medical pretensions và being marketed as a pure soft drink instead.
Today, Coca-Cola is one of the world"s largest most recognizable brands. The company employs over 100,000 people và has revenues of $41,863 million, placing it at #64 on the Fortune 500.
Artificial Intelligence Vending Machine
The famous soft drink has been around for a long time, but one of the ways in which Coca-Cola is driving innovation today is by incorporating advanced artificial intelligence technology into lớn its worldwide network of branded vending machines.
(Image source: adweek.com)
In nhật bản, Coca-Cola fans can use their điện thoại thông minh khổng lồ access a vending machine loyalty scheme. By installing the Coke On app, they can collect points when they visit a machine by connecting their phone to lớn it. They can then redeem those points against future purchases from the same machines - giving people a reason lớn use a Coca-Cola vending machine over a competitor"s.
"Coke On is essentially a mobile-driven loyalty platsize that allows you to lớn walk up lớn any of the 1 million vending machines in nhật bản - 200,000 in Tokyo alone - & actually be able to lớn redeem loyalty rewards with just the flip of your thumb," said Coca-Cola"s Chief Digital Officer, David Godsman. "We"ve also looked at some forms of AI in terms of optimizing how our vending machines are placed và where they"re placed to lớn ensure we"re meeting consumer demand based off of patterns and things of that nature. I would say it"s been a lot of trial. The Coke On app has been incredibly successful; it"s approaching 6 million downloads. People are using it with great frequency."
AI is also being used lớn offer different purchasing options. New vending machines being launched in the US, Australia, and New Zealand will allow customers khổng lồ pre-order two drinks at a time via an tiện ích, and then collect them from a machine.
The new artificial intelligence giải pháp công nghệ will also allow Coca-Cola lớn fine tune each machine to lớn its location.
By analyzing purchasing behaviors và customer data, the vending machines will be able to promote appropriate products for the area, và even offer discounts và đơn hàng which will be bespoke to that machine. In addition, the artificial intelligence will also be able khổng lồ adjust the "mood" of the vending machine to lớn be appropriate for its location. This means that in a thể hình, for instance, a machine may promote more water.
"One of the most annoying things today is that we couldn"t serve two drinks on a vending machine," said Greg Chambers, Global Director of Digital Innovation at Coca-Cola. "The ứng dụng, which launches in about two weeks in places like U.S. universities và locations around Australia và New Zealand, will allow you to lớn order a Coca-Cola drink for yourself & a friend, then have it available on the vending machine. The ứng dụng will adjust lớn the vending machine requirements. At college, the vending machine & app might have sầu a fun personality, whereas in a hospital it might be less about the "fun" involved and more about the utility và functionality."
The new artificial intelligence giải pháp công nghệ powering these vending machines not only helps Coca-Cola mine huge volumes of data which can then be used khổng lồ drive sầu further sale decisions, but also offers unique và personalized purchasing experiences for fans of the br&.
Final Thoughts
Artificial intelligence is going to be at the forefront of all digital and omnichannel kinh doanh in the future, and we can surely expect lớn see many more innovations like Coca-Cola"s vending machines moving forwards.
The final word goes lớn Greg Chambers.
"My goal is khổng lồ push boundaries and push the brvà forward. AI is the foundation for everything we bởi vì. We create intelligent experiences & AI is the kernel that powers that experience. As humans, we build emotional connections khổng lồ machines và with products. We will vì this in new & exciting ways. You should enjoy the process of acquiring a Coke as much as you enjoy consuming a Coke."You can hear Coca-Cola"s Vice President & General Manager of Ecommerce, John Carroll, và Ecommerce Director, Marta Dalton, speak at Digital Food & Beverage 2018 this July in Chicago, IL.
